80% of the land in Gifu Prefecture is forest. High quality wood has supported local crafters’ creativity. Nevertheless, very little of Gifu’s high quality wood is currently being used because there are few craftsmen. Yuto Morohashi started selling geta (wooden clogs), which are used in the historical Gujo Odori, after discovering that there were no geta, made in Gifu. Morohashi’s geta are made out of local Japanese cypresses. The straps are made from locally made silk screen printing cloth. They are truly traditional, locally made shoes meant for dancing all night long. His geta are carefully designed to showcase the beauty of the dance. The Gujo Odori, has also inspired the regional club scene. It could be argued that raves and dancing all night long can trace their origins back to the Gujo Odori. DJ MOTIVE, a music creator, released a remix of the Harukoma song, explaining: ‘I was impressed by the dynamic sounds of the Harukoma, one of the songs heard in the Gujo Odori.’ Kenji Sawaki spends his year tending a mulberry tree which is used to make Mino washi (Mino Japanese paper). It takes two weeks to make handmade Mino washi. Sawaki wistfully remarked : ‘I would like to pass on the art of Mino washi making to the next generation.’ Sakadachi Books, a local publisher in Gifu, published the magazine ‘Gifu No Mono’ (Products of Gifu) last year. The magazine spotlighted true craftsmen who care deeply about the production process. Its aim was to convey the earnest feelings of the craftsmen. The people of Gifu are said to be great craftsmen but poor businessmen. Despite this, they are simple and honest. They care about passing on important skills to the next generation. We saw a bright pride reflected in their eyes.