As product demand increases,
the KAI sales team strives to meet customer needs.

KAI leads the way in communication. Simple, direct language is key.

Nine sales representatives cover the Kyushu-Okinawa area, which is the business scope of the Fukuoka branch. “Culture and language are quite different when going to Kagoshima and Okinawa,” Chief Manager Yoshinori Hata said. “But wherever you go, they are open for everyone.”

Naoyuki Hirata, a new Chief Manager from Tokyo, seems to be accepted by customers even though he’s not local. In addition, Fukuoka Branch Manager Ichiro Takashima taught us that “You get better results when approaching honestly and directly, rather than using subtle techniques.” KAI’s sincerity is conveyed to customers in other areas. “Our company's basic goal is to make sales. We have not changed our business style drastically. That’s because our senior staff has earned longtime customers,” said Takashima.

Kyushu is surrounded by the ocean, which is filled with marine life. This means that kitchen knife sales for restaurants and fishermen are higher than other areas. Okinawa is also an important market. Here, two blades razor “GOGO2” is popular. There’s even growing demand from foreign tourists, mainly in Fukuoka. “Nail clippers are overwhelmingly popular,” Hirata said. “Beauty Guard” and “Pure Komachi” body care razors for women are also selling well.” Local and foreign demand are both being addressed by the KAI team.