Foundation for Intellectual Property Activities
- TOP
- KAI Group Initiatives
- Foundation for Intellectual Property Activities
DUPS3, Foundation for KAI Group’s Intellectual Property Activities
DUPS3, Basic Policy for Product Development
Design: The KAI Group not only targets functionality, but also thoroughly pursues “functional beauty.”
Unique: The KAI Group pursues its “uniqueness” of having a “only one” (one and only) presence.
Patentability: The KAI Group achieves having a “only one” (one and only) presence, unlike any other company, through its intellectual property rights typified in its patents.
Safety, Story and Sustainability: In addition to having “Safety” which the KAI Group focuses on as a cutlery manufacturer, and “Story” which value functionality and design, the KAI Group will have “Sustainability” for the next century
The KAI Group has had “UPS,” which formed the foundation for DUPS3, as its policy or more than twenty years and incorporated such policy which values intellectual property in its product development, since before the Japanese government declaration of becoming a “Nation Built on Intellectual Property” in 2002.
It can be said that “D” was ahead of “Declaration of Design Management” by Ministry of Economy, Trade and Industry in 2018 and that “S (Story)” was ahead of “Koto-Creation” (meaning creation of added value such as concept, story and user experience, or a goal which leads to energy for such creation) or “Narrative Business” of recent years.
DUPS3 has been recognized in various fields as a “product development philosophy” striding ahead of such trend.
Intellectual Property Rights Created from “DUPS3”
For example, miness™ brand and AUGER™ system razor each involve twelve (12) intellectual property rights, and they work together as a carefully designed “intellectual property rights network.”
* Aggregated total number of patents, design rights and trademark rights in Japan
“Intellectual Property POP” which communicates the value of intellectual property rights
The IP Division prepares its “Intellectual Property POP” in order to clearly communicate the value of intellectual property rights to consumers.
* Prepared based on patents and design rights in Japan
Measures against Counterfeit Products
The KAI Group uses intellectual property rights not only to enhance product value,
but also to eliminate numerous counterfeit and forged products.
In the last four years, the KAI Group has had 65 or more successful cases against counterfeit products, including injunctions, exposures and takedowns from e-commerce websites. Covering Japan, China, India, the UK, Turkey, Indonesia, Singapore, the USA, etc.
The KAI Group’s “intellectual property rights network” is established worldwide.
The amount of intellectual property in active use by the KAI group is 1.6 times greater than the nationwide average in Japan.
*1: As of Fiscal Year 2021、*2: Japan Patent Office Annual Report 2021 (as of FY 2019)
- *1:
- As of Fiscal Year 2021
- *2:
- Japan Patent Office Annual Report 2021 (as of FY 2019)
Nearly half of the patents registered in Japan are known as “sleeping patents”*2 and are not actively used.
In such situation, the KAI group actively uses 1.6 times more intellectual property than the nationwide average for branding or as tools for sales promotion and advertising in order to communicate its development outcomes to consumers.
Sharing of Intellectual Property Strategy with Outside
The IP Division makes its intellectual property activities known to various bodies such as the government, academic societies, various groups and major companies through publications and information sharing.
- To the Government
- Contributions
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Foundation for Intellectual Property. (September 2020) “IP Journal” Vol. 14
Technical Information Institute, Co., Ltd. (August 2022) “Research & Development Leader”
Japan Patent Information Organization. (2022) “DESIGN PROTECT” No.136
Others
A large number of lectures for companies
KAI’s intellectual property activities are recognized by the Japan Patent Office and won the Intellectual Property Achievement Award in FY 2019.
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