Brand philosophy
SELECT100
is a collection of utensils that help you create happiness through cooking.
On an ordinary day,
on an unforgettable happy day,
or on a night when you feel sad and lonely,
a meal is something that can make you feel happy.
SELECT100 is a brand that helps you create happiness for you and your loved ones through cooking.
These utensils turn a cooking time into a happy time
allowing anyone who uses them to comfortably enjoy cooking.
May your cooking and dining time be a happy time with homemade meals and smiles today and every day.
Originality
They feel good
because they are easy to use.
The utensils fit in your hand
and are comfortable to use.
The utensils are so simple,
you intuitively know how to use them.
The rational design offers sufficient function
with minimum required elements.
100 items ∞ happiness
To change ‘ordinary’ to ‘special’
When you spend the passing time with your thoughts and feelings,
you can change your ordinary day to a special day.
Time and meals created on such a day will put a smile on the faces of you and your loved ones.
We think this is “happiness.”
Mealtimes have already started at the cooking stage.
Cooking utensils that fit in your hand will help create happiness in everyday life.
We hope that our set of 100 basic cooking utensils will do just that.